Best PreSales Software Tools: Top 7 Platforms Compared 2024

Ever wonder why some sales teams close deals so quickly while others struggle? 

Let me share something amazing: Teams using special sales demo software are winning 50% more deals. I’ve seen this work firsthand over my 15 years of helping sales teams!

Want to hear about my worst sales demo nightmare? 

Picture this: I’m about to show our product to a big company. I have 15 tabs open on my computer. Three different calendar apps are running. And I have no clue if the customer is even interested in what I’m showing them. Does this sound like something you’ve dealt with?

You’re not alone! I’ve seen so many sales teams face the same problems:

1. Scheduling demos by hand (I once booked the same time slot twice in one week!)
2. Not knowing if customers are interested
3. Every sales person shows the product differently
4. Messy handoffs between teams

But here’s the good news! 

Things changed when we started using the right software selection. The results were terrific:

• Deals that used to take 3 months now close in 6 weeks
• Sales teams close 25% more deals
• Everyone hits their sales goals with time to spare

Picking the right software can feel like too much work. There are so many choices, and they all say they’re the best.

That’s why I spent months testing different platforms for 2025. I wanted to find the ones that really work. And guess what? I even got special discounts for you!

In this guide, I’ll show you:

• The 10 best sales demo platforms worth your money
• Real tips from my own experience
• Step-by-step ways to use these tools
• How to get the same great results my clients got

Ready to make your sales demos better? 

I’ll help you pick the top presales software for your team. Trust me – your sales numbers will thank you later!

Let’s check out these excellent platforms that will change how you do demos. And don’t forget about those special discounts – they won’t be around forever!

Top 7 PreSales Software Solutions Compared

1. Consensus

Consensus helps presales teams make better product demos. Think of it like an innovative presentation tool that lives on the internet. Instead of showing products live, sales teams can create demos that customers can watch anytime.

Cool Things It Can Do:

Videos You Can Click Through: Instead of just watching, customers can click different parts of the demo to see what interests them most.

See What Customers Like: presales management can track which parts of the demo customers spend the most time watching. This helps them know what matters most to each customer.

Personal Demo Websites: Every customer gets their own unique website showing how the product can help them.

What’s Great About It:

• Keeps customers interested by letting them explore at their speed
• Shows sales teams precisely what customers care about
• Easy to use – you don’t need to be tech-savvy for the presales process
• An invaluable support team that’s quick to respond

What Could Be Better:

• It’s pretty expensive, especially for smaller businesses
• You need good internet to use it
• It takes some time to learn how to make custom demos

Cost:

You can try Consensus for free to see if you like it. They have different prices depending on what your business needs. If you pay for a whole year, you might get a better deal.

Who Should Use It?

Consensus works best for more prominent companies that sell to other businesses (B2B). It’s beneficial if you have complex products that are hard to explain in a simple phone call or email.

Want to Give It a Try?

Presales teams can use and test out Consensus with their free trial to see how it can make your sales process better!

2. Demostack

Demostack helps sales teams create better product demos. It’s like an innovative presentation tool that lets you show off your product in an interesting way. You can quickly make demos that fit what your customers want to see.

Cool Features:

• Brilliant Demos: You can make demos that show different things to different customers so they only see what matters to them
• Ready-to-Use Templates: There’s a collection of pre-made demos you can use to save time
• Quick Changes: You can fix or change things in your demo while you’re showing it to customers

What’s Great About It:

• Super easy to learn and use
• You can change demos to match what each customer needs.
• The help team is quick and really good at solving problems.

What Could Be Better:

• Doesn’t show as much data about how customers use your demos as some other tools
• They don’t show their prices on their website, so you have to contact them to find out the costs.

Cost:

You can try Demostack for free to see if you like it. After that, they’ll make a price plan that fits your business needs.

Who Should Use It?

• Software companies (SaaS)/ sales content management
• Companies that sell to other businesses (B2B)
• Teams that need to show their products in different ways to different customers

Want to Try It Out?

Get started with Demostack’s presales management platform free trial and see how easy it is to make great demos that your customers will love!

3. Walnut

Walnut is a cutting-edge demo automation platform designed to enhance the sales process with engaging, interactive demos. It allows users to build tailored experiences for prospects, ultimately increasing conversion rates.

Key Features: 

Interactive Demo Builder: Easily create interactive demos that allow prospects to explore product features.

Custom Branding Options: Tailor demos to reflect your brand identity, enhancing recognition and trust.

Advanced Analytics: Track engagement metrics to understand how prospects interact with your demos.

Pros:  

Highly Engaging: Prospects appreciate the interactive nature, making the demo experience more memorable.

Strong Integration Options: Walnut integrates well with popular CRMs and other sales tools.

Great Support: Users report positive experiences with customer service.

Cons:  

Higher Price Point: Walnut is on the pricier side, which may be a consideration for smaller companies.

Setup Time: Initial setup and customization can take longer than expected.

Pricing:  

Walnut offers flexible pricing options based on usage and features, along with a demo for interested users.

Best For:  

Ideal for mid-sized to enterprise-level businesses looking for a robust demo solution to enhance their sales presentations.

Our Experience:  

We found Walnut to be user-friendly and effective in creating engaging demos. The analytics provided deep insights into how prospects interacted with our presentations, which helped us adjust our strategy effectively.

Ready to take your demos to the next level? Try Walnut today with their free demo offer! 

4. Demodesk

Demostack provides a platform for creating, delivering, and optimizing product demos across various stages of the sales cycle. From the initial engagement to post-call follow-ups, Demostack ensures that sales teams have Everything they need to captivate potential clients.

Cool Things You Can Do: 

• Make Custom Demos: Change demos for different types of customers and focus on specific features they care about – Your customers feel special and understood because they see what matters to them.
• One-Click Demo Launch: Start demos instantly in any web browser. No setup time is needed. Look super professional and save time in meetings.
• Intelligent Demo Tracking: See which parts of your demo work best; track how customers interact with your content – Learn what works and make your demos even better over time.
• No Tech Headaches: Demos never freeze or crash, and everything runs smoothly. Keep your customers focused on your product, not technical problems.
• Everything in One Place: Store all demos in a central spot; always use the newest version – Stay organized and never accidentally use old demos.
• Know What’s Working: See detailed stats about your demos, Track how long people watch – And make smarter decisions about your sales approach based on accurate data.

What’s Great About It:

• Really easy to use
• Shows you lots of helpful information about your demos
• Works with other tools like Slack and Salesforce
• Keeps your information safe and is the best solution for presales teams

What Could Be Better:

• It’s pretty expensive ($55,000 per year)
• It might take some time to learn all the features for presales professionals.

Who Should Use It?

Demostack is perfect for:

• People who show products to customers
• Sales teams who want to close deals faster
• Marketing teams making product tours.
• Customer success teams teaching people how to use products.

What You Get for Your Money:

For $55,000 a year, you get:

• All the demos you want to make
• Live demo tools
• Practice areas for customers
• Connections to other business tools

Want to Make Better Demos?

Check out Demostack to see how it can help your team members make awesome demos that get more customers excited about your product! Visit Demostack to learn more.

5. Navattic

Want to show off your product in a way that gets customers excited? Navattic helps you make demos that people can actually click through and try out. It’s like giving them a test drive of your product before they buy it!

What Makes Navattic Cool?

Try-Before-You-Buy Demos: Make demos that anyone can use – presales leaders, no coding needed! Put them on your website, share them with possible buyers, or add them to emails.

See Who’s Interested: Find out when people check out your demos. It connects with your contact list so you can follow up with interested customers.

Use It Anywhere: Great for showing off new products, helping sales teams, management software for teams, or teaching new customers how to use your stuff.

What’s Good and What Could Be Better

The Good Stuff:

• Super easy to use – if you can click a mouse, you can make demos
• Make as many demos as you want
• Get help from experts who know their stuff

The Not-So-Great Stuff:

• It might be too expensive for smaller companies
• Takes a bit of time to learn all the cool features

How Much It Costs:

• Starter: Free! Suitable for small teams (3 people can make demos)
• Base: $500 each month (5 people can make demos)
• Growth: $1,000 each month (unlimited demo makers)
• Enterprise: Price depends on what you need (includes fancy features)

Who Should Use It?

Perfect for:

• Marketing Teams: Make your ads more interesting
• Sales Teams: Show customers exactly how your product works
• Product Teams: Help new customers learn the ropes

Want to Give It a Try?

Ready to make your sales better with demos people can actually play with? Check out Navattic’s website to get started!

6. Storyline

Storyline is an innovative demo platform that focuses on storytelling to showcase products effectively. It enables sales teams to create engaging narratives around their product features.

Key Features:

Storytelling Framework: Utilize a storytelling approach to create immersive demos that capture attention.

Customizable Templates: Access various templates that can be tailored to different audiences and use cases.

Real-Time Feedback: Gather feedback during demos to adjust your approach instantly.

Pros:  

Engaging Format: The storytelling aspect makes presentations more relatable and memorable.

Simple Setup: Quick to set up and start using, making it easy for teams to adopt.

Good Customer Support: Users often commend the responsive support team.

Cons:  

Niche Focus: It may not be as effective for more technical or complex products where a straightforward demo is needed.

Limited Advanced Features: Some users wish for more sophisticated analytics tools.

Pricing:

Storyline offers tiered pricing based on features and user needs, along with a free trial to test its capabilities.

Best For:  

Ideal for companies that focus on storytelling as a key part of their sales strategy, particularly in creative industries.

Our Experience:  

Testing Storylane was a unique experience. The storytelling framework allowed us to create more relatable demos that connected with our audience. The feedback feature was particularly helpful in refining our pitch on the fly.

Explore the power of storytelling in demos with Storylane! Start your free trial today.

7. Reprise

Reprise is a powerful demo solution that enables teams to create high-quality product demos. It’s designed to enhance the sales process by offering a clear, compelling demonstration of product features.

Key Features:  

Interactive Demos: Create demos that allow users to interact directly with the product.

Customization Options: Tailor demos to reflect specific use cases and client needs.

Analytics and Insights: Access detailed analytics to track user engagement and improve presentations.

Pros:

Highly Interactive: Prospects can explore features at their own pace, enhancing understanding.

Flexible Customization: The ability to customize demos ensures they are relevant and impactful.

Robust Analytics: Comprehensive tracking of engagement helps refine follow-up strategies.

Cons:  

Learning Curve: Some users report a steeper learning curve when first using the platform.

Price Point: Higher costs may be a concern for smaller teams.

What Makes the Best PreSales Software in 2024?

The sales demo software has changed a lot! It’s not just about showing your product anymore. Let me tell you what’s new in 2024.

Remember the Old Days? When I first started, we had essential tools that didn’t do much. Just imagine trying to show a product with slides that you couldn’t change easily. It was like trying to tell a story with only half the pages!

But now? Wow! Everything’s different.

What to Look for in Sales Demo Software:

1. Demo Automation

This is super cool! You can now:

• Create demos that run by themselves
• Let customers click around and explore
• Show your product without being there live

I once had a demo running while I was in another meeting. It felt like magic!

2. Working with Other Tools

Your demo software needs to play nicely with other programs you use. Trust me on this one!

I learned this the hard way when:

• I had to copy information by hand
• Nothing would sync properly
• I wasted hours doing simple tasks

Quick Tip: Make sure it works with your email and customer tracking software!

3. Seeing What Works

Good demo software shows you:

• Which parts do people like most
• Where they spend the most time
• When they lose interest

This helps you make your demos better. I once fixed a whole demo because I saw where people stopped watching!

4. Making It Your Own

You need to be able to:

• Add your company colors
• Change things for different customers
• Make demos that feel personal

I once used the same demo for everyone. Big mistake! Now I know better.

5. Price

Watch out for:

• Hidden costs
• Extra fees
• Pricing that’s too good to be true

Always check what you’re really getting for your money!

6. Help When You Need It

Good support means:

• Quick answers when you’re stuck
• People who actually help
• Training to learn the software

I once spent hours trying to fix something simply because I couldn’t get help. Don’t let this happen to you!

The Bottom Line:

The best sales demo software in 2024 should make your job easier, not harder. Look for something that:

• Runs smoothly
• Saves you time
• Helps you sell better
• Doesn’t cost too much
• Has good support

Keep these things in mind, and you’ll find the perfect software for your team!

Essential Features of Modern Presales Software

1. Demo Automation

Importance: 

Demo automation has become a game-changer for sales teams. It streamlines the presentation process, allowing reps to focus on selling rather than getting bogged down in creating customized demos from scratch. Automated demos can be tailored to various customer personas, which helps in showcasing the most relevant features, ultimately leading to higher engagement rates.

Implementation Examples: 

For instance, companies like Consensus and Demostack offer platforms where sales teams can set up automated demos that align with specific buyer needs. They provide tools to customize the demo flow based on the customer’s industry, challenges, and interests. This can drastically reduce the time spent preparing for meetings and increase conversion rates.

2. Analytics & Tracking

Key Metrics: 

The ability to track engagement through detailed analytics is crucial for understanding how prospects interact with your demos. Key metrics include view duration, feature engagement, and drop-off points. These insights help sales teams refine their presentations based on what resonates most with potential clients.

ROI Measurement: 

Measuring ROI from presales software involves assessing how these insights translate into actual sales. For example, suppose a sales team increases its conversion rate by 20% after implementing a demo platform. In that case, it’s vital to track the time saved in the demo preparation process, the number of leads converted, and the overall sales growth to evaluate the software’s effectiveness.

3. Integration Capabilities

CRM Connectivity: 

Modern presales software must seamlessly integrate with existing CRM systems. This ensures that all client interactions, data, and analytics are centralized, enabling sales teams to personalize their follow-ups effectively. For instance, software like Walnut allows integration with Salesforce, making it easy to pull in lead data and maintain a consistent communication flow.

Sales Stack Compatibility: 

In addition to CRM integration, compatibility with other tools in the sales stack—like email marketing software and customer support platforms—is essential. This interconnectedness ensures a smoother workflow and enables teams to share insights and data across platforms.

4. Customization Options

Branding Features: 

Customization is crucial for ensuring that demos reflect your company’s brand identity. Look for presales software that allows you to incorporate logos, color schemes, and other branding elements. This makes the demo feel more cohesive and professional, which can positively influence how prospects perceive your brand.

Template Management: 

Having the ability to manage and modify demo templates can save time and maintain consistency across presentations. Teams can create base templates that can be tailored for different audiences, streamlining the preparation process while ensuring high-quality demos.

How to Choose the Right Presales Software

Company Size Considerations: 

Smaller companies might prioritize affordability and ease of use, while larger enterprises may need advanced features and scalability. Consider how many users will access the software and what features are most critical to your sales process.

Budget Planning: 

Establish a clear budget before starting your search. Many presales software solutions operate on a subscription model, so it’s essential to account for both initial costs and ongoing fees. Don’t forget to look for potential discounts or bundled offerings.

Implementation Timeline: 

Consider how quickly you need the software up and running. Some platforms may require a more extended setup period for customization and integration. Ensure the timeline aligns with your sales goals and any upcoming campaigns.

Team Adoption Strategies: 

Think about how you will train your team on the new software. Successful adoption often depends on comprehensive onboarding programs that can include training sessions, documentation, and ongoing support.

ROI Calculation Guide: 

Before selecting software, outline your expected return on investment. Consider how the software will impact efficiency, lead conversion rates, and, ultimately, sales revenue. A clear ROI strategy can justify the software’s cost and guide your usage strategy.

Expert Tips for Implementing Presales Software

Best Practices: 

Start with a pilot program to test the software’s features and gather feedback from users. This can help identify any adjustments needed before a full rollout.

Common Pitfalls: 

One common mistake is not involving the sales team in the selection process. Getting input from those who will be using the software ensures that it meets their needs and increases buy-in.

Success Metrics: 

Define clear success metrics from the beginning. Metrics could include the number of demos conducted, conversion rates, and user satisfaction scores. Regularly review these metrics to assess performance and areas for improvement.

Change Management Tips: 

Implementing new software can be challenging. To ease the transition, communicate openly about the reasons for the change and how it will benefit the team. Encourage feedback and be ready to make adjustments based on user experience.

Conclusion

In conclusion, choosing the right presales software is pivotal for enhancing your sales strategy. As we’ve explored, the essential features to consider include demo automation, robust analytics, integration capabilities, and customization options.

Summary of Top Choices: 

When considering the various solutions available, platforms like Consensus, Demostack, and Walnut have stood out for their comprehensive features and user-friendly interfaces.

Final Recommendations by Company Size: 

For startups and small businesses, look for cost-effective solutions that offer scalability as you grow.

Medium to large enterprises should focus on platforms that provide advanced analytics and integration with existing systems.

Action Steps for Implementation: 

Begin by assessing your specific needs, setting a budget, and involving your sales team in the decision-making process. Once you’ve chosen a platform, develop a detailed implementation plan that includes training and success metrics.

Exclusive Deals Recap: 

Don’t forget to check for exclusive deals or trial periods offered by these software providers. Trying before you buy can give you valuable insights into how well the software fits your team’s needs.

By carefully considering your options and following these guidelines, you can select and implement the right presales software to drive your business forward.

Frequently Asked Questions

What is the best presales software?

Best Presales tools are specialized tools designed to assist sales teams in preparing and delivering product demonstrations, presentations, and other presales activities. It helps streamline the process of engaging potential customers by automating demo setups, providing analytics on user engagement, and enhancing the overall customer experience. Presales software aims to convert leads into customers by showcasing the product effectively before the sale is finalized.

How much does presales software typically cost?

The cost of presales software can vary significantly depending on the features, the size of your team, and the vendor. Most platforms operate on a subscription basis, with prices ranging from $20 to $150 per user per month. Some may offer tiered pricing based on your desired features, while others might have flat rates for larger teams. Additionally, many providers offer discounts for annual subscriptions or bundled services, so it’s worth exploring your options.

Can presales software integrate with CRM softwares?

Yes, most modern presales software is designed to integrate seamlessly with popular CRM systems like Salesforce, HubSpot, or Zoho. This integration allows sales teams to efficiently manage leads and customer data while utilizing presales tools to enhance engagement. Before selecting a presales solution, confirming compatibility with your existing CRM is wise to ensure a smooth workflow.

What’s the difference between sales enablement and presales software?

While sales enablement and presales software aim to enhance the sales process, they focus on different aspects. Sales enablement tools provide resources, training, and content that help sales teams engage with prospects effectively. In contrast, presales software concentrates explicitly on the demonstration phase, automating and optimizing product showcases to engage potential customers better. Sales enablement supports the entire sales cycle, whereas presales software zeroes in on the crucial demo stage.

How long does it take to implement presales software?

The implementation timeline for presales software can vary widely based on factors such as the complexity of the software, the size of your team, and how ready your organization is for change. Generally, it can take anywhere from a few days to several weeks. Successful implementation often involves:

• Setting up the software.
• Customizing it to fit your needs.
• Training your team.
• Gradually rolling it out.

Consider working closely with the vendor during onboarding to ensure a smoother transition.

Is the best presales software suitable for small businesses?

Absolutely! Presales software can benefit small businesses, especially those that rely heavily on demos to convert leads. While larger enterprises may need more advanced features, many presales tools offer scalable solutions that cater to smaller teams. Automating the demo process can help small businesses save time and resources, allowing them to focus on building relationships with prospects.

Can a presales management platform replace technical sales engineers?

While presales software can significantly enhance the efficiency of technical sales engineers by automating demos and providing valuable insights, it does not entirely replace the need for human expertise. Technical sales engineers bring a deep knowledge and personal touch that software cannot replicate. Instead, presales software is a complementary tool, empowering engineers to focus on higher-value tasks such as addressing complex customer needs and building relationships.

What ROI can I expect from presales software tools?

The ROI from presales software can vary based on several factors, including your current sales process and how effectively you utilize the tool. Many companies report increased conversion rates, reduced demo preparation time, and improved customer engagement, all contributing to a higher return on investment. You can gain insights into the software’s impact on your bottom line by measuring key performance indicators such as the number of demos conducted, lead conversion rates, and overall sales growth.

How secure are online demo environments?

Security is a significant concern for any software that involves customer data. Most reputable presales software providers implement robust security measures, including data encryption, secure access controls, and regular security audits to protect online demo environments. However, reviewing the provider’s security protocols and compliance certifications is crucial to ensure they meet your organization’s security requirements.

Which top presales software is best for remote teams?

Several presales software solutions are excellent for remote teams, focusing on collaboration and accessibility. Platforms like Demodesk and Consensus offer real-time collaboration tools, cloud-based access, and interactive demos that can be easily shared across teams and clients. When choosing software, consider tools that enhance communication and provide analytics to track engagement, as these are vital for remote success.